Puerto Rican singer Daddy Yankee, nicknamed the King of Reggaeton, will be honored on September 23 with the Billboard Hall of Fame award for his career and his influence as a global artist in multiple fields.
In addition, Daddy Yankee will sing his new hit, “Métele al perreo” , during the Billboard Latin Music Awards gala, which will take place that day at the Watsco Center in Coral Gables (Miami-Dade) and will be broadcast live on Telemundo.
The Billboard Hall of Fame Award is given to those artists who have achieved worldwide recognition and have transcended the boundaries of genres and languages.
With more than three decades in urban music, Daddy Yankee is one of the pioneers and main promoter of reggaeton, a genre that has become a cultural phenomenon and has driven the popularity of Latin music around the world, according to a statement. of Telemundo.
He has more than 60 million followers on social media and more than 7 billion views in the last 12 months alone on YouTube, where he is among the Top 20 global artists.
He has sold more than 17 million copies of his albums and ranked 84 songs on the Hot Latin Songs chart, with seven reaching number one and 36 at the Top 10. On the Latin Airplay chart, he has 73 titles, including 24 numbers 1 and 42 Top 10.
Recognized as one of the most influential Hispanics in the world by CNN and Time magazine and as the Best Latin Artist of 2017 by Billboard magazine, Daddy Yankee continues to dominate global music.
The popular “Despacito”, in which Luis Fonsi also participated as a guest and in which he contributed to make it the most played song of all time on YouTube, shows the extensive magnitude of his music.
On the social level, his philanthropic work through “Daddy’s House” has been recognized with the Billboard Spirit of Hope award.
Previous winners of the Billboard Hall of Fame award include José José, Vicente Fernández, Rocío Durcal, Marco Antonio Solís, Mongo Santamaría, El Gran Combo de Puerto Rico, Banda El Recodo, Joan Sebastian, Marc Anthony, Franco de Vita and Alejandro Fernandez.
In conjunction with the Billboard Latin Music Awards, Billboard Latin Music Week will be held in Miami from September 20-24, with talks and live performances by superstars such as Karol G, Daddy Yankee, Nicky Jam, and many more.
The urban music star Bad Bunny is the great favorite of the 2021 Billboard Latin Music Awards with 22 nominations, while Maluma, J Balvin, and Karol G compete in eleven, nine, and eight categories, respectively.