Apple Music has come on board as the new sponsor of the Super Bowl, which is the event that receives the most viewers of any television program in the United States. There has been some discussion in the media regarding a contract of 50 million dollars.
According to an announcement made by the National Football League (NFL) on Friday, Apple Music will take over from Pepsi as the primary sponsor of the halftime show at the Super Bowl in 2023. The Super Bowl is the championship game of the American football season and is the most watched event on television in the United States.
The National Football League and Apple Music did not divulge the whole cost of this “multi-annual” arrangement, but the New York Times reports that Apple would have been required to pay a sum equal to fifty million dollars.
This announcement, a new episode in the battle between the giants of new technologies to be present in sport or music, marks a turning point, after ten seasons during which Pepsi displayed its logo at the event. This announcement is a new episode in the battle between the giants of new technologies to be present in sports or music.
“We couldn’t think of a better partner for the world’s most-watched musical spectacle than Apple Music, a service that entertains and inspires millions of people all over the world through the intersection of music and technology,” said Apple. “We are thrilled to have Apple Music as our official music streaming provider for the 2018 Grammy Awards.”
In the release, the vice president of relationship strategy for the NFL, Nana-Yaw Asamoah, made the following comment.
The announcement comes at a time when Apple’s streaming platform, Apple TV+, is in the running to acquire the rights to broadcast National Football League games on Sundays (also known as “NFL Sunday ticket”). According to American media, the league stands to make more than two billion dollars annually from the sale of these broadcasting rights.
During the past several years, streaming services like Amazon Prime Video (Amazon) and Apple TV+ have emerged as new competitors in the broadcasting of athletic events.
The Super Bowl and its halftime show, which gives rise to a spectacular concert every year, is the most watched event on American television, with an audience that frequently exceeds 100 million viewers. This is because the Super Bowl is the most watched sporting event in the United States.
According to the NFL, more than 120 million viewers were in front of their screens for the most recent show, which took place on February 13, 2022. This show brought together Los Angeles glories of Californian rap such as Dr. Dre, Snoop Dogg, and Kendrick Lamar, as well as Eminem and Mary J. Blige.
The world’s most famous performers, such as Michael Jackson, Madonna, and U2 have all graced our stages. The event has had its scandal when, in 2004, a naked breast of Janet Jackson showed on the screen after a too aggressive gesture from her partner on stage Justin Timberlake. The incident occurred during the 2004 MTV Video Music Awards.
Glendale, Arizona will play host to the next Super Bowl on February 12, 2023. The game will take place.