MAINTENANCE – On Tuesday, Simon Porte Jacquemus opened the doors to its first boutique, which immediately resulted in the formation of a line that was comparable with the extraordinary popularity of the brand.
On Tuesday, there was a mob in front of 58 avenue Montaigne (in the 8th arrondissement of Paris) for the opening of the entire first shop of the company that was launched in 2009 by Simon Porte Jacquemus. The Frenchman, who is 32 years old, is a fashion phenomenon the likes of which we haven’t witnessed in a very long time.
In a related vein, whereas a few years ago the only thing about Fashion Week that real-life people cared about was knowing the set for the Chanel show, now the only thing that matters is whether or not you were invited to the show. Jacquemus. That one in the salt pan?” (in June 2019), “That one in the wheat field?” (in July 2020), and “That one in the lavender field?” (in June 2019). (in June). Indeed, we were in that location. And also with him, at his business, just a few hours before it was overrun by admirers (to see on social networks).
You may also be interested in reading Simon Porte Jacquemus’s book, “Provence in the stomach.”
LE FIGARO. – Is it a consecration if your name is emblazoned across the front of a building on Avenue Montaigne?
Simon PORTE JACQUEMUS. – I’ve always promised myself that if I ever opened a store, it would be right here on this street, where everything first started…
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