Driven by the creativity of stylist Kim Jones, Dior Men offers refreshing sidesteps, a unique approach.
Men are welcome at 30 Avenue Montaigne. If the flagship of Dior is famous for its temptations dedicated to women, the first floor reserves 400 m2 at the Made to Measure service where the elegant can have jackets or suits made according to their wishes. The craftsmen of the house are listening. The catalog of fabric references seems limitless. The materials are natural. A single slit on the back of the jackets and a small gray braid on the soutache are discreet signatures known to amateurs.
And an allusion to the traditions of the tailor’s trade brought by Kim Jones. The British designer has no shortage of ideas to revitalize Dior Men and encourage the affirmation of uniqueness. As soon as he arrived, he created a double-breasted model called Oblique, in homage to the Bar jacket, one of the favorite designs of the founder of the French fashion house. A silhouette now declined for tuxedos as well as summer suits in pastel colors