APPOINTMENT: He is young (he is 26), he graduated from the coolest fashion school (Central Saint Martin), he describes his creations as “gender fluid,” and Anna Wintour chose him to dress Harry Styles in the historic issue of Vogue. APPOINTMENT: He is young (he is 26), he graduated from the coolest fashion school (Central Saint Martin), and he describes his creations as “gender fluid A profile for a French brand that is still trying to find its identity, calibrated according to the norms that currently prevail in the industry.
Even before Harris Reed became the latest sensation during London Fashion Week in September 2021, he had already established himself as a prominent figure in the fashion world. Although he was born in California, Alessandro Reed, the son of Oscar-winning documentary director Nicholas Reed and model Lynette Reed, began his career as a model for Gucci under the direction of Alessandro Michele while he was a student at the prestigious Central Saint Martins College in London. Because of his androgynous, non-binary personality and the gender-fluid nature of his universe (which is very inspired by David Bowie and the New York Dolls, two artists of whom he is a fan), he was contacted in 2018 by Harry Lambert, the stylist for Harry Styles, who asked him to imagine the performer’s stage costumes. Harry Lambert is a fan of David Bowie and the New York Dolls.
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An effective partnership that resulted in his receiving a phone call from Anna Wintour, who asked him to outfit Harry Styles for the historic cover of the December 2020 issue of Vogue magazine, which featured a man for the very first time. Her attire, which was Victorian-inspired and echoed the dress that was featured on the Gucci-branded cover, could not fail to make ink flow on this questioning of gender standards in apparel, even though it was rather expected. Since then, many successful pop artists, such as Adele, Selena Gomez, and Miley Cyrus, consider her body of work to be of the highest caliber. Even if the fashion designer is on the same level as everyone else in the realm of pop culture, he still makes references that aren’t quite as literal, as the Belgian fashion designer Ann Demeulemeester.
In the year 2022, Reed is included in the group show “Fashioning Masculinities: The Art of Menswear” which is held at the Victoria and Albert Museum in London. This event serves as an early rite of passage for Reed. Since he was selected for the position of creative director of Nina Ricci on September 21, he will be required to demonstrate his skill on the Parisian catwalks beginning immediately. The house, which was established in 1932 and is now owned by Puig, aspires to “create the spirit of the times” with the assistance of Harris Reed, who is “renowned for its elegant and theatrical silhouettes.” Puig’s best-selling perfume is a reference to this ambition.
“It is an honor for me to become a part of the Nina Ricci house, with its treasure chest loaded with splendor, history, and power that is just waiting to be discovered.
according to what Harris Reed states in the press release. I’m incredibly pleased to shake up the paradigm of what it means to be feminine through fashion and beauty while working with such a renowned business.
The debut of its first collection is scheduled for the beginning of 2023.