“Louis Vuitton brings an end to time,” said Jean Arnault.

Jean Arnault is the Director of Marketing and Development for Louis Vuitton Watches. Jean Arnault Louis Vuitton

MAINTENANCE – The renowned trunk maker has carved out an unquestionable validity inside the timepiece seraglio in just twenty years. A success that can be attributed to the brand’s signature timepiece, the Tambour, which was first introduced in 2002 and will be relaunched this fall.

This coming autumn marks the twentieth year of the monogrammed brand’s contribution to the watchmaking industry. And to kick off the celebrations, she will be republishing the very first issue of Tambour, which was the one that started it all. A watch that, throughout the years, has known how to play on both form and content, to the point where it was twice crowned at the Grand Prix d’Horlogerie de la Ville de Genève (GPHG), which is considered to be the Oscars of the watchmaking industry. Jean Arnault, the director of marketing and development for Louis Vuitton Horlogerie, acknowledges that twenty years, on the scale of a factory, is both a lot and a little at the same time.

LE FIGARO. – How did you get started in the timepiece industry in the year 2002?

John ARNAULT. – To begin, we didn’t get off to a good start. We gave this project our whole attention and focus. The watchmaking skills of the house were painstakingly honed over many years, culminating in the creation of the Carpe Diem, which was awarded the daring prize at the most recent GPHG. Our connection to the passage of time is unique, and the very essence of the brand is founded…

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