Pigments and post-pandemic
The use of cosmetics as visual support for one’s feelings. Since he first introduced Byredo perfumes in 2006, Ben Gorham has been doing work revolving around odors and memories, and this fits in well with that (now part of Puig). If he had decided to launch his first eyeshadow collection in 2020, he would have used pigments and hues that were more saturated.
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