Figaret, Mr Marvis, Façonnable: Sea-born brands
Despite their popularity among people who live in the metropolis, these three mansions have their roots on the coast of France.
Figaret, Biarritz’s most stylish hangout
Figaret may have established a name for itself in the wardrobes of well-dressed city inhabitants thanks to the immaculate quality of its shirts, but the brand’s origins are not always the most well-known. In 1968, “when some raised barricades or demanded the unattainable,” Alain Figaret launched his line of shirts distant from the cobblestones of Paris and from May 68: in Biarritz, overlooking the Atlantic Ocean. This is according to the website for the brand. After that, he sells there not only his shirts but also suits and ties.
The success of the venture quickly spreads beyond the boundaries of the Basque Country. After that, the house relocated to Paris, to the street de la Paix (where it still maintains a shop), and finally to the rest of France and other countries. After many years of being run as a family business by Alain Figaret and his wife, the company was acquired by the French investment fund Experienced Capital Partners in 2017 and rebranded as simply Figaret. It is now widely recognized as a leader in the luxury men’s ready-to-wear market. And his family’s history in Biarritz? …
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